Training and comms often get skimmed or skipped. But not when they’re a competitive challenge that people choose to engage with.
No download, no login, any device.
Andy Yeoman
is our co-founder and serious game lead. Since 2004 he has developed over 150 different games, for organisations including:
Peer-reviewed studies of games Andy worked on (74 to 430 participants). References available on request.
These short demos show how games adapt to different subjects.
Every new game is built around your issues and objectives.
Workshop intensity. Simple delivery.
Turn meetings into focused, competitive discussions.
These games are usually played on a shared screen. They aren't designed for mobile phones.
5–10 minutes of active engagement
Turn spare minutes into decisions that stick.
Games at work? Seriously? A 5-minute game that might change your mind.
Every game feeds an aggregated dashboard. You can see where your message has got through, where it hasn’t, and what people plan to do next.
We start with the problem, not the game.
We define the issue, profile your audiences and agree the outcomes.
Work with your experts to make your content effective in the game.
Artwork, analytics and the game itself, using your branding.
Pilot with real users and adjust before anything goes live.
Launch the game and track impact through the dashboard.
The issue, your objectives, a description of the audience you want to reach, and any relevant material you already have: training, policies, comms, case studies. We write the scenarios, questions and answers from it, and your experts check them at agreed points.
Usually 2 to 6 weeks from first conversation to live game. We start with a short scoping phase where we understand the nature of your issue, the availability of existing content and practical details about the audience. The main variable is often how quickly your reviewers can turn content round.
Yes, we can use your branding. Other languages can be added as an extra.
Yes. Questions and answers can be updated, added or retired as your issue moves on. The game’s database can hold a library of scenarios divided by difficulty, role and subject. We make the changes to content on your behalf, so the game keeps working as intended.
Answers, scores, time spent and questionnaire responses. That is what feeds your dashboard.
Yes. Download it from the dashboard as a CSV file for your own analysis.
You own the content we create for you and all the data your players generate, and we never reuse your content for another client. We keep ownership of our background IP: the game engine, mechanics and design methods.
Our standard games don’t ask players for any personal details: no names, emails or logins. If you add them, for example by asking for names or running the game through your learning platform, we handle that data under UK GDPR and sign a data processing agreement.
A web browser on any device. They open a link or scan a QR code: one click, no download, no login. Bite-sized games are designed primarily for phones but will work on any device. Team games run on larger screens, in a meeting room or shared online.
No. We host the game and give you a link to share by email, intranet, learning platform or QR code. Some firewalls need the address adding to an allowed list.
We host it for you on secure cloud hosting, managed and kept up to date. The first 12 months are included in the price. If you’d rather run it on your own servers or intranet, we can arrange that, at extra cost.
Yes. You can link to it from any platform, and that’s free. At extra cost, we can also supply it as a SCORM package, so your learning platform records completion and scores alongside your other courses.
Most clients don’t need one, because games already work through a browser. If you want it in the Apple or Google app stores, or installed on company devices, we can turn it into a native app at extra cost.
Each game has a fixed price, agreed before we start. It depends on the format, the number of questions and any extras, such as other languages. Prices start below £10,000 plus VAT.
No per-player or annual licence fees. The fixed price includes 12 months of hosting and maintenance. After that, a modest monthly fee keeps the game live.
We can split the price into an upfront payment and a fixed number of monthly instalments.
